Making Memories In New Buffalo | Vol. 15
Hey there,
If you tuned into the PRST podcasts this week, you already know we spent the week up in New Buffalo, Michigan. This has become an annual trip for us--this was the fourth summer in a row we've gone up and each year continues to be better and better. We had a great time and made tons of memories...here's a few pics:
Our trip was refreshing and while my wife and I can never fully get away from work, the amount of time spent on our computers (or iPhones) was very little--being present and enjoying the time with each other was the priority. If you haven't done so lately, schedule a little getaway for your family. I've learned that sometimes the more simple the trip, the better the memories--well maybe not better but different is the right word...not every trip has to be a Disney level trip.
The downside to our trip was I did not have the time to go through the content I curated for this week's email. I have some great articles, videos, and podcasts saved into my Notion but I always like to give a second pass through each before including them in the email so I can be sure to highlight the "best" parts (best is relative to my opinion) for you.
So, this week's Weekly PRST will be a little light as I don't have any curated content. But don't worry, The Weekly PRST will be back to full strength for Vol. 16....I can't believe this is the 15th volume of the email.
Don't forget...the PRST Collective beta has two spots left and we kick off on 8/23; if you're looking to find that inner creator or to incorporate a passion into your life, this is the group for you. You can sign up here or if you have any questions hit reply and we can find some time to chat and see if it's a good fit!
Let's get to The PRST...
Old School Magazine Ads
In financial services there is a creative designer and marketer that I have tons of respect for, John Scianna. John's work building brands within my profession is top notch and I love his eye for design so when he announced he was publishing a book about brand building I immediately pre-ordered it. It wasn't cheap and I didn't pay the current price, especially for a digital book--I wish he would have published a physical book because I know it would have been beautiful (it might seem weird to call a book beautiful but knowing his brand work it would have been an experience itself) but I knew I had to have it.
The Financial Advisor Brand Bible is a book written for financial advisors, which I am, looking to establish their firm's brand and grow, which I am not. I knew the principles John would be sharing for financial advisors would be applicable to any brand being built...PRST for me.
I haven't finished reading it yet but I did skim through it and I was immediately inspired by a chapter where he discusses the simplicity of old school magazine ads. In fact I was so inspired I immediately started looking through my photos to see what ad I could make for PRST. It didn't take long and the ideas started flowing...
These aren't final drafts but I do plan on editing them more and eventually use them in the marketing for PRST. I can see these as flyers posted up at events or around town, posters hanging up on the walls of a bedroom or office, and maybe even the graphic on a thick overweight T-shirt. I want to do a full run of these covering different characteristics or qualities of the PRST community...
Speaking of the PRST fam, I shared on Twitter that I'd make versions of the Creator ad for anyone willing to share a picture of their inner creator. Here are some of the submissions as an ad I sent them:
If YOU have a photo that represents your inner creator send it to me and I'll create you version of the Creator Ad and you can use it however you'd like!
This Week's Top PRST
The most listened to episode this week was Friday's episode of The PRST--DJ Daro The Convo
Spotify
This Week Of PRST
The Daily PRST.
Monday: Your Own Monday Motivation
Tuesday: The Six Best Doctors
Wednesday: No Episode
Thursday: Explore Your Nutrition
Check out all of last week's episodes here.
The PRST. DJ Daro The Convo
PRST Shorts. DJ Daro--FinTwit's Favorite DJ It's finally ready--I've been working on this episode for months and I'm really excited about how it turned out. Be sure to check out The PRST podcast from this week as well for a little insight into HOW I approach the Shorts.
The Blog. No new post this week.
On Our PRST. New one coming this week!!! You can get caught up by visiting the OOP page here.
Something To Meditate On...
Friendly reminder, the Collective is now open to the public for the final two spots in the beta group.
Keep Pursuing,
Justin
